Pinnacle Systems - #1 Media Software

From the most prestigious, award-winning productions, to music and movies made at home, Avid creates the technology that people use to make the most listened to, most watched and most loved media in the world.  The shows, commercials, and news programs you watch on TV. The entertaining video and film stories you see on the web and on the big screen.  The personal audio and video treasures that people make at home to preserve their favorite moments in life.

Our innovative digital audio and video solutions continue to revolutionize the art of creative storytelling, and have earned us hundreds of awards, including 2 Oscar® statuettes, a Grammy®, and 12 Emmys®.

Like our customers, we are artists and industry experts.  Storytellers. Musicians. Composers. Filmmakers. Students. Videographers.  Producers. Sound mixers.  DJs.  More than 50% of our employees have professional backgrounds in audio and video, and more than 70% use Avid products outside of the workplace.  We draw on this knowledge to advance the development of digital audio and video technology in a way that helps our customers achieve their creative vision – however they define it. 

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